Clairol Professional is a renowned brand offering a diverse range of professional hair & at home care and color products, known for its high-quality formulas that deliver salon-grade results while keeping hair healthy and vibrant—even in the comfort of your own home. The Texture Loves Color campaign by Clairol Professional centered around the Beautiful Collection, a semi-permanent hair color specifically designed for curly-haired individuals. With a nutrient-rich formula, this product enhances curls with a burst of color while nourishing and protecting the hair, providing vibrant results without the risk of damage. Under the guidance of Art Director Andie Hearst, I contributed to the ideation and development of the concept and assets, while also executing both digital and print materials. Throughout the process, I ensured that the messaging of achieving healthy, beautiful color was effectively communicated in the design and across all assets.

My Role:
Concept and Ideation | Art Direction | Retail and Digital Design