Wella ColorCharm is a professional line of hair color products designed to provide long-lasting, vibrant, and natural-looking color. It is widely used by hairstylists in salons and consumers alike and is known for its versatility, performance, and ease of use.The Take Charge of Your Tone campaign by Wella ColorCharm is centered around empowering individuals with the ability to control and perfect their blonde tones using their liquid permanent toners. These toners are specially formulated to tone any shade of blonde, from platinum to honey, ensuring that each blonde can achieve their desired shade with precision and confidence. Under the direction of Art Director Andie Hearst, we developed a comprehensive range of assets that not only enhanced brand recognition but also effectively highlighted all the key benefits of the product line.

My Role:
Concept and Ideation | Art Direction | Retail and Digital Design