As the lead designer for this project, I was tasked with creating packaging designs for Yuca and Plantain chips that would stand out on the shelves. Through thorough research of competitor packaging and a deep understanding of the products' key characteristics, I was able to craft distinctive designs that helped Vallarta Supermarkets successfully enter the private branding space with confidence.
My Role:
Concept and Ideation | Lead Designer
Ideation
To explore various design possibilities, I created several concepts, each with a different focus. Ultimately, two designs were chosen and refined based on feedback.
